Ford F-Series Delays Prompt Amazon Gift Card Compensation Deal

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Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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, Automotive Editor - July 1, 2021

Ford has been hit especially hard by the semiconductor shortage. Just last month, the American automaker cut production of the F-150, Mustang, Bronco Sport, Explorer, and Escape at eight of its North American plants. Obviously, cutting production means that consumers will be waiting a long time for their vehicles. To give consumers some incentive to wait a little longer, Ford is compensating F-Series buyers an Amazon E-Gift Card.

A bulletin sent to dealers Tuesday says, "The Ford F-Series Team is providing a letter template for select customers who are experiencing an extended delay on Retail Orders due to the global semiconductor shortage. The letter includes a special link to redeem a $100 Amazon E-Gift Card to offer appreciation for their patience and loyalty."

Getting a $100 Amazon E-Gift Card on a truck that starts at $30,985 with destination for the base F-150 and goes up to $74,700 seems minimal, but it’s better than nothing. It’s also more than what other automakers are doing. Affected customers will be able to enter their information at Ford’s F-Series Customer Retail Order Program.

At the beginning of June, Ford doubled the value of its incentives on vehicles that are not in stock. Before June, Ford was offering a $500 incentive called the Retail order Incentive Program to give consumers a reason to go through with a purchase to help make up for the lack of inventory at dealerships.

Ford began offering a $1,000 “Retail Order Bonus Cash Certificate” in June that, like all of the brand's incentives, is available until July 6. The F-150 pickup truck is eligible for the discount, as are many of the automaker’s other vehicles, though vehicles like the Bronco and Mustang Mach-E are excluded from the incentive.

To adapt to the chip shortage, Ford’s Dearborn Truck Plant, which is where the F-150 truck is manufactured, will run two crews for three weeks starting on July 12.

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, Automotive Editor

Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

Follow On: Twitter

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