Ford Mavericks Excluded From Factory Order Discount Deal

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As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Managing Editor - January 25, 2022

The Ford Maverick has been so popular that the automaker has reportedly stopped taking orders and those looking to bring one home will have to find one in stock. Although the American automaker does offer a preorder discount deal on most models, the Maverick is one of the few exclusions when placing a factory order.

Since last year, Ford has been offering a $1,000 retail order bonus certificate deal on just about every car, truck, and SUV. While the 2022 Maverick did debut with incentives when it first went on sale, the bargain-priced truck has been excluded from the rebate deal when placing a factory order amid an inventory shortage.

If you're looking to get the best deal on a Maverick order, you may need to find a dealer willing to sell the truck at MSRP. High demand and limited supply can result in dealer markups because of a chip shortage. Ford says 2023 Maverick orders will open this summer and now may be a good time to place a reservation.

Having said all that, there can always be surprises. Late last year, Ford took the rare step of extending 2021 deals to its 2022 lineup for customers with an unfilled order. Separately, there was a $2,000 discount on in-stock cars. In the case of the Bronco, Ford even introduced price protection to offset a price increase.

If you can put down a deposit, you may be able to save your place in line. Just be aware that Ford incentives may change during this unprecedented situation. Still, Ford already does have a track record of compensating its customers for order delays by offering incentives that they wouldn't be able to get otherwise.

It may be confusing, but Ford is still offering 0% APR on Maverick despite halting orders. This could create an opportunity for shoppers still able to find a truck from a dealer's stock. While the Maverick does have good lease rates, there may be practically no leverage for consumers to negotiate a discount on this model.

Explore Ford Maverick Prices & Deals

, Managing Editor

As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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