Ford Tweaks Fall Car Rebates In A Major Way

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - October 6, 2021

A small but important change from Ford has made it easier for consumers to get a deal this fall. According to dealer incentive bulletins, Ford is no longer requiring buyers to trade-in a car to enjoy the brand's biggest rebates. Despite an inventory shortage, a closer look finds that some rebates have actually gotten better.

This past summer, Ford quietly eliminated rebates across nearly its entire lineup. Based on dealer requests to simplify the brand's vast array of new car purchase promotions, the move almost completely limited discounts to a trade-in cash incentive. If you didn't have a car to trade, this removed a major way to save on a car.

As of yesterday, that's changed. Now, anyone can enjoy the same great savings. In the case of the Ford Expedition, that means an instant $2,500 in bonus cash on all versions of the full-sized SUV. With the popular F-150 pickup, the advertised deal here in California has risen to $3,000, a 20% increase compared to last month.

Even better, the offer's classification allows buyers to stack it with interest rates as low as 0%. For example, the Ford Ranger now features interest-free financing for 36 months plus a $2,000 bonus. That's a solid deal given that competitors like the Toyota Tacoma offer no rebates whatsoever across much of the country.

Sadly, your odds of finding a Ford may be seriously limited. After months of incentives to get buyers to wait for custom-ordered cars, the brand recently told dealers it won't be able to deliver certain 2021 vehicles as promised. In some cases, the brand will extend discounts to its 2022 lineup of cars, trucks, and SUVs.

Alternatively, the brand is paying buyers unwilling to wait a $2,000 rebate on in-stock vehicles. Although we think the ability to make use of this incentive is absurdly limited given how hard it is to find cars in stock, those lucky enough to locate the vehicle they want may be able to potentially save a substantial chunk of cash.

Updates: A Ford spokesperson confirmed that the change is intentional and will benefit a broader range of buyers. We've also updated our characterization of how Ford is treating delayed orders for its 2021 lineup.

This Month's Biggest Rebates & Incentives

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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