Ford Unable To Fill Orders, Begins Discounting 2022 Lineup

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - October 12, 2021

Ford is telling dealers that it won't be able to fulfill every one of its orders for 2021-model-year vehicles. According to a letter sent to dealers, the brand will begin offering thousands of dollars in incentives to customers on its 2022 models as part of a series of efforts to keep customers happy amid production delays.

The company is calling the offer its "22 Model Year Transition Customer Satisfaction Private Offer Program." As a Ford Private Offer, you won't see it advertised like other deals. The compensation involves a complex mix of discounts on 9 Ford models, some of which involve 0% financing and rebates worth up to $3,500.

In its letter to dealers, Ford says "we will not have enough allocation/commodities to build all of the 21MY unscheduled verified retail orders that are currently in the order bank." While the company doesn't cite a specific number of affected car orders, it does add "we anticipate several key vehicle lines to be impacted."

Ford Model Purchase Discount Lease Discount
Bronco Sport $1,500 $1,750
EcoSport $2,000 $1,500
Edge $2,000 $1,500
Escape $2,000 $1,750
Explorer $1,750 $2,250
F-150 $3,500 $1,500
Mustang Mach-E $750 $750
Ranger $1,750 $1,750
Transit Van $1,500 None

The decision comes after months of Ford encouraging customers to wait for cars from the factory with a $1,000 order discount. Now, the brand appears to be having trouble delivering on those promises. For those unwilling to wait, the company recently introduced a special $2,000 bonus on in-stock cars & trucks.

If you have a qualifying order and are willing to wait, it could pay off. We've listed a breakdown of the discounts above. Note these vary depending on the model and whether you plan to buy or lease. Interestingly, the 2022 F-150 pickup happens to be the only model with a financing deal of 0% APR for 72 months.

A closer look finds that some vehicles may be better to lease than buy. For example, the 2022 Explorer offers a 28% advantage in savings. In some cases, the opposite is true. Ford's discount for buying the latest version of the F-150 is worth more than twice that of its best incentive for leasing.

Sadly, a handful of vehicles are excluded from this set of offers. That list includes the Mustang, all-new Bronco, and F-150 Tremor. If you think you may be eligible, this could mean having to make a tough choice: wait or buy now. Or, as Ford may very well fear the most, cancel and switch brands.

Top Ford Lease Deals & Financing Incentives

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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