Best Military Discounts On Cars In 2020

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - May 14, 2020

Most major automakers offer military discounts on new cars, trucks, and SUVs. However, incentives can differ by brand and encompass different types of individuals. In most cases, veterans, retirees, as well as spouses and other members of the same household may be eligible for deals for buying & leasing.

We've looked at offers from just about every automaker and can help you understand to expect as a member of the military looking to buy a car. Here's what you need to know regarding how to get a military discount and where the best deals are.

Originally published May 20, 2016. Updated May 14, 2020.

How To Get Military Discounts On Cars

If you're active-duty military, it's generally a straightforward process for obtaining military discounts. In some cases, you may be eligible for a flat rebate on top of current offers.

For example, Ford offers a set cash bonus in addition to current offers. Others, like Toyota, offer a rebate with the caveat that it must be applied toward a finance or lease contract.

In the case of GM, shoppers get special access to Supplier Pricing worth hundreds, or even thousands of dollars off MSRP depending on the model. To get it, shoppers build a car through the program website in order to generate an authorization code that can be taken to participating dealers.

To be eligible for military discounts, shoppers generally need to be affiliated with any of the following branches: U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard, plus the National Guard and Reserve. The scope can vary for each automaker, so be sure to check.

Programs can even sometimes be applied to veterans and retirees. For example, just before Memorial Day, we've seen GM expand its program to all veterans. As an added bonus, discounts can sometimes be extended to spouses or other members of the same household.

In the past, brands like Hyundai have doubled its military discount to $1,000 between May 20 and May 31. During that period, Ford has also increased its discount to $750 for military and first responders.

Since rules and amounts can change, be sure to check program terms carefully. Together with advertised offers, the combined savings could save you serious money. Here are some of our favorite military discounts.

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GM Military Pricing

Chevrolet Silverado

GM's military discount involves Supplier Pricing, which is essentially the dealer's invoice price plus a $200 fee. The biggest benefit is arguably the chance to get hassle-free pricing without the need to haggle.

You can generally combine the offer with other incentives like rebates and 0% financing. Eligible groups include active military, reservists, veterans, retirees, and their spouses.

Most models qualify, but a number of base trims like L, SL, or 1SV versions of vehicles like the Chevy Malibu and GMC Acadia do not.

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Ford Military Discount

Ford Explorer

Ford's Military Appreciation Bonus Program involves a $500 bonus for buying & leasing.

In most cases, you can combine the discount with other incentives like cashback and APR deals involving 0% financing. Eligible groups include active military, reservists, retirees, and veterans within 2 years of separation. Spouses, surviving spouses, and other household members are also eligible.

That said, shoppers should know that Ford sometimes increases the discount around Memorial Day.

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Toyota Military Rebate

Toyota RAV4

Toyota's Military Discount Program offers a $500 military bonus. Unlike some of its competitors, the offer requires taking out a loan or leasing through Toyota Financial Services (TFS).

Those eligible for the offer include active military, reservists, and retirees. Veterans are also eligible within 2 years of discharge. Spouses and other household members are also eligible.

To get the biggest discount, consider stacking the offer with cash incentives. However, since there's a financing requirement, you may need to take out a loan at non-promotional rates. Alternatively, Toyota generally offers the option to choose low-interest financing in lieu of rebates.

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All Top Military Discounts On Cars

Here are some additional examples currently available to shoppers.

Programs can change, so be sure to check with your local dealer for the latest offers.

Program Name Requires Financing? Discount Who's Eligible Program Website Current Lineup
Acura Military Discount Program Yes $750 Active Duty, Reserve, Retired, Veteran & spouses More Info Explore
BMW Military Discount Program Yes Varies By Model Active Duty & families More Info Explore
Ford Military Discount Program Yes $500 Active Duty, Reserve, Retired, Veteran, spouses & family household members More Info Explore
Genesis Military Discount Program No $500 Active Duty, Reserve, Retired, Veteran & spouses More Info Explore
GM Military Discount Program No Supplier Pricing Active Duty, Reserve, Retired, Veteran & spouses More Info Explore
Honda Military Discount Program Yes $500 Active Duty, Reserve, Retired, Veteran & spouses More Info Explore
Hyundai Military Discount Program No $500-$1,000 Active Duty, Reserve, Retired & Veteran More Info Explore
Kia Military Discount Program No $400 Active Duty, Reserve, Retired & spouse More Info Explore
Lexus Military Discount Program Yes $1,000 Active Duty, Retired, Veteran & family household members More Info Explore
Mazda Military Discount Program No $500 Active Duty, Reserve, Retired, Veteran & family household members More Info Explore
Nissan Military Discount Program No $500-$1,000 Active Duty, Reserve, Retired & Veteran More Info Explore
Subaru Military Discount Program Yes $500 Active Duty, Reserve, Retired & Veteran More Info Explore
Toyota Military Discount Program Yes $500 Active Duty, Reserve, Retired, Veteran & household members More Info (PDF) Explore
VW Military Discount Program Yes $500 Active Duty, Retired, Veteran & family household members More Info Explore

Updated May 14, 2020

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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