Hyundai Circle Plan Pricing: How it Works, How it's Calculated

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - October 25, 2016

Like other automakers, Hyundai offers special pricing for employees, family members and affiliates. Called Hyundai Circle, its main focus includes A-Plan, E-Plan, M-Plan and Z-Plan Pricing.

A degree of murkiness has surrounded these programs since Hyundai doesn't normally advertise details. Offering substantial discounts plus a negotiation-free buying experience, Circle Pricing stands to save eligible shoppers a good chunk of money.

So what do these programs involve? Who's eligible? And how is pricing calculated?

Here's what you need to know.

Circle A-Plan

Circle A-Plan is Hyundai's friends & family discount.

Who's eligible: Extended family members, friends and corporate vendors & suppliers to Hyundai Motor America (HMA). Employees of certain affiliated companies may also be eligible.

How it's calculated: Invoice (includes destination and advertising fee) - 3% of MSRP (excludes destination) - $250 Circle Cash - Current Incentives

What you should know: Incentives can vary month to month and differ based on your region. Be sure to check the latest incentives to get a good estimate of what your final price will be.

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Circle E-Plan

Circle E-Plan is for current and retired corporate employees of Hyundai Motor America (HMA). For dealership employee pricing, be sure to see Circle X-Plan further down this page.

Who's eligible: Current or retired employees of HMA and their immediate family.

How it's calculated: Invoice (includes destination and advertising fee) - 4% of MSRP (excludes destination) - $400 - E-Plan Circle Cash (varies by model)

What you should know: Unfortunately, taking E-Plan means giving up normal advertised incentives in favor of Circle Cash, which varies by model (and trim) and is unadvertised. At the time of this writing, amounts for popular models include up to $3,500 off a 2017 Elantra Limited to $6,250 off a 2017 Sonata 2.0T Limited and $7,000 off a 2017 Santa Fe Sport 2.0T Ultimate.

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Circle M-Plan

Circle M-Plan is a regional discount that essentially extends employee pricing to customers in specific zip codes. As of this writing, the offer is available in select Detroit and Ohio areas.

Who's eligible: Shoppers residing in a designated zip code.

How it's calculated: Invoice (includes destination and advertising fee) - 4% of MSRP (excludes destination) - $400 - M-Plan Circle Cash (varies by model)

What you should know: Just like E-Plan, taking M-Plan means giving up normal advertised incentives in favor of Circle Cash, which varies by model (and trim) and is unadvertised. At the time of this writing, amounts for popular models include up to $3,500 off a 2017 Elantra Limited to $6,250 off a 2017 Sonata 2.0T Limited and $7,000 off a 2017 Santa Fe Sport 2.0T Ultimate.

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Circle Z-Plan

Circle Z-Plan is Hyundai's discount for dealership employees.

Who's eligible: Current employees of a Hyundai dealership and their immediate family.

How it's calculated: Invoice (includes destination and advertising fee) - Z-Plan Circle Cash (varies by model)

What you should know: Unfortunately, taking Z-Plan means giving up normal advertised incentives in favor of Z-Plan Circle Cash. The amounts for Z-Plan Cash vary by model and differ considerably from both E-Plan and M-Plan. The amounts are $500 or $1,000 and centered entirely on 2016 models as of this writing (no 2017 models are eligible). For example, the 2016 Accent gets $500 while the 2016 Sonata gets $1,000.

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Is plan pricing any good?

Hyundai's plan pricing can be incredibly attractive if you qualify. For comparison, GM Supplier Pricing is a bit less aggressive and is essentially the vehicle invoice price plus a $200 program fee.

Similarly, Ford Plan Pricing is generally well below invoice and offers some particularly great discounts for employees since dealer holdback is subtracted from the purchase price.

Hyundai Elantra

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Can I negotiate a better price?

Although dealers can sell at whatever price they want, even a master negotiator may have a tough time negotiating a $7,000 discount on a 2017 Santa Fe Sport Ultimate like you would get with Hyundai E-Plan.

However, your results may vary. Be sure to explore all your options with your local dealer— the results may surprise you. Since some of these offers require you to give up other incentives, be sure to research current offers carefully.

Inside Tip: Hyundai tends to offer some aggressive discounts for shoppers coming from a competing manufacturer. Called conquest bonuses, offers on select models can increase your savings by up to $1,000.

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Current Hyundai Models

Contact a dealer for pricing on your favorite Hyundai model today.

Model Name MSRP Your Price
Accent From $15,580 Get Your Quote
Elantra From $17,985 Get Your Quote
Veloster From $18,835 Get Your Quote
Elantra GT From $19,635 Get Your Quote
Sonata From $22,585 Get Your Quote
Santa Fe Sport From $26,245 Get Your Quote
Sonata Hybrid From $26,835 Get Your Quote
Genesis Coupe From $27,845 Get Your Quote
Santa Fe From $31,695 Get Your Quote
Azera From $34,995 Get Your Quote
Sonata Plug-In Hybrid From $35,435 Get Your Quote

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website