It Pays to Shop Early for a MINI in March

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - March 6, 2015

One of the myths of car buying is that it's always best to buy at the end of the month. If you're buying a MINI this month, that may not be the case. An unadvertised program going on behind the scenes may save you extra money, but only in the first part of the month. Here's what you need to know.

Big sales objectives

Documents from MINI reveal an unusual program in place to increase sales during the first part of the month. The incentive is meant to help dealers meet aggressive sales targets this month.

The promotion gets you an extra $500 discount on in-stock inventory. The program started March 3 expires March 21, a little over a week before other incentives expire. All 2015 models are included, even the new 4-door Hardtop that has been excluded from cash incentives since its launch.

See pricing and deals for the 2015 MINI Hardtop>>

What the savings looks like

Not impressed by an extra $500? Consider that MINI rarely offers cash rebates outside of You-ification bonus cash (yes, you read that correctly). Combined with current offers, shoppers can potentially save up to $1,000 on a 2-door Hardtop S or $1,250 on a Countryman S before dealer discounts.

Leasing a car? Don't worry, the program can be applied to you too. On a lease for a 2015 Hardtop 2-door with automatic transmission, shoppers can potentially see a payment as low as $215 per month with $2,650 due at signing on a 36-month lease. In contrast, the regular advertised deal is $229 per month with $2,674 due at signing.

Get a free quote for a MINI Hardtop>>

Why this is interesting

Cases like this show that it doesn’t always pay to wait until the end of the month for the best deal. Knowing that models like the Hardtop have been selling close to MSRP due to high demand, this is an unusual deal. Selection is limited, so be sure to check with your dealer to confirm eligibility.

Request a custom lease quote for a MINI Countryman>>

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, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website