Jeep Is Paying Pickup Owners $2,000 To Buy The Gladiator

By

Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

, Senior Pricing Analyst - November 19, 2019

Jeep is resorting to an old tactic to sell its newest model. According to a bulletin sent to dealers, the brand has started sending out a $2,000 coupon to shoppers coming from a competitor. Known as a conquest bonus, the incentive marks the single largest discount we've seen to date on the 2020 Gladiator pickup.

Unlike traditional offers, the promo is a direct mail campaign involving a coupon sent electronically or via US Mail. In the habit of deleting promotional e-mails? You may want to think again. You could be missing out on the chance to score a deal on one of Jeep's most popular models.

Our analysis finds the offer is worth double that of a loyalty discount introduced a month ago. Sadly, like that offer, this month's conquest bonus excludes the range-topping Rubicon trim. Some may find that akin to adding salt to a wound after a recent $330 price increase on Gladiator Rubicons.

Like most targeted offers, the Gladiator incentive can be shared with immediate family in the same household. While it's nowhere close to the $10,000 in discounts we're seeing from some brands for Black Friday, we think the latest offer is certainly worth looking out for if you're lucky enough to get one.

Learn More About The 2020 Jeep Gladiator »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

Privacy Policy|Terms of Use|Cookie Policy|Disclaimer
COPYRIGHT 1999-2019 MH Sub I, LLC dba CarsDirect.com