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2023 Lucid Air electric car front view on track
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Lucid Air Now Has A $30,000 Discount On In-Stock EVs

Lucid just introduced its biggest discount to date. Starting this month, 2023 Lucid Airs are eligible for a $5,000 inventory discount. When combined with other offers, our analysis found you may be able to save close to $30,000 off MSRP. This could represent a chance to score the best deal to date on a new Lucid Air EV.

Through April 30th, all 2023 Lucid Air styles offer a $5,000 On-Site Vehicle Bonus. A Lucid representative confirmed the incentive for CarsDirect today, as well as the fact that the new Air inventory discount can be combined with other offers for buying or leasing. We also learned that this could equate to serious savings.

In Los Angeles, the Lucid Air Grand Touring also has a $15,000 Air Credit and $9,650 Pro Credit. We confirmed the discounts are for buying or leasing and that they can be stacked with the $5,000 inventory bonus. Altogether, this could translate to $29,650 in savings, the largest Lucid Air discount that we've ever seen.

Lucid Air electric car interior

According to the person we spoke with, the Pro Credit is a discount on EVs equipped with DreamDrive Pro and Surreal Sound Pro. Confusingly, Lucid has different amounts based on the trim. On the Lucid Air Pure, there's a $12,500 Air Credit and a $2,900 Pro Credit. As a result, we think pricing could fall below $60,000.

We found a 2023 Lucid Air Pure with a "vehicle price" of $79,300 including destination that qualifies for the $12,500 Air Credit and $2,900 Pro Credit. That would bring the EV's price down to $63,900. Based on what we can see, the price does not appear to include the $5,000 inventory credit on in-stock vehicles.

That would appear to create a chance to score a Lucid Air Pure for as little as $58,900. Lucid is also offering 2.99% APR financing for up to 72 months. That's significantly below the industry average and may help the car severely undercut competitors like the Tesla Model S amid an ongoing price war among EVs.

With nearly $30,000 in potential savings, Lucid seems poised to make waves. The move comes a week after Fisker cut prices by up to $24,000 on the 2023 Ocean amid troubling financial conditions that have both investors and owners concerned about whether or not the company will have no choice but to declare bankruptcy.

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      As CarsDirect’s resident pricing expert, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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