Many Car Deals Are Now Better Than July Fourth

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - July 12, 2019

The latter part of July is shaping up to be a particularly good time to buy. Contrary to what we typically see with just about every major holiday, automakers have actually lowered prices after the July Fourth holiday. As a result, late-month buyers may find lower prices and better deals for buying & leasing.

Although the holiday was on July 4, a number of promotions continued through July 8. Based on our analysis of offers announced July 9, there are some stellar deals to be had. For example, Ford just launched an unusual 20% off promotion that promises savings of up to $12,442 off the full-size Expedition.

Meanwhile, Hyundai has brought back 0% financing for 72 months on the Tucson and Santa Fe, an improvement over the 60-month deal from Independence Day. Jeep is also now offering 0% APR for 72 months on the Renegade, Compass, Cherokee, and Grand Cherokee.

Here in California, Dodge is even advertising a $99/month lease on the Challenger SXT. Honda Accord leases are up to $900 cheaper than they were for July Fourth. Luxury shoppers will also find cheaper leases from BMW and lower payments from Mercedes-Benz.

Sadly, not every deal may be as clear-cut as you think.

For example, the above deal on the Expedition is only available on XLT styles and includes an estimated dealer discount. Next, the Challenger's $99/month lease requires over $4,000 at signing and includes a loyalty bonus that most consumers won't be eligible for.

Pickup buyers will notice Chevy has extended a 20% discount on the new Silverado through July 31. However, the fine print states that you can only get the deal on Double Cabs. Crew Cabs get just 15%, and only when choosing the 1LT configuration.

Big rebates can also sometimes be less appealing than financing. For example, deals from Nissan heavily favor financing, with hefty bonuses available for taking out a loan. In the case of the Maxima, shoppers here in California can choose from $3,750 in cash or $4,000 plus 0% financing for 36 months.

As always, we recommend considering all your options before making a decision on what and how to buy. You may be surprised at the result.

See all top car deals this month »

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter | Website

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