Mazda Snipes Competitors with Targeted Incentives

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - June 16, 2015

When it comes to deals, most automakers resort to hefty cash discounts. This isn't the case with Mazda- until recently, the brand generally avoided traditional rebates. However, a trend back to cash discounts and so-called targeted offers could equate to serious savings for car shoppers. These deals aren't being advertised heavily so you'll need to know where to look. Here's what you need to know.

Hidden deals on Mazda3 Hatchback

While deals on the Mazda3 sedan have been heating up with new discounts worth up to $1,000 in June, offers on the hatchback have been lackluster. That is, unless you own a competitor.

Current owners of a Chevrolet, Ford, Chrysler, or Dodge are eligible for a $1,000 discount toward the purchase or lease of a Mazda3 hatch.

A separate program targets hatchback-loving Volkswagen owners. Mazda is hoping to steal some of that thunder with a $500 trade-in assistance bonus for current Golf owners.

Side-by-Side: Mazda Mazda3 vs. Volkswagen Golf>>

Sniping Kia

If you own a Kia, Mazda is hoping a $1,000 bonus will help convince shoppers to switch teams. The offer is in the form of a trade-in assistance bonus for turning in your used Kia for any new Mazda model.

Although the offer can't be combined with other deals, it can equate to outstanding savings for someone trading-in something like a Kia Sportage for a Mazda CX-5, a model that rarely gets special discounts.

Get a trade-in value on your Kia>>

Stoking loyalty

Building sporty cars is one way to build loyalty, but Mazda is hoping a $500 loyalty bonus will help retain current owners. The discount can be combined with most special offers. If you're nearing the end of an existing Mazda lease, a larger $750 bonus is available help you trade-up to a brand-new 2015 or 2016 model.

See Mazda CX-5 pricing and deals>>

Our take

Mazda is betting that targeted offers like these will increase market share in the areas that matter for the brand. The best deals may not be advertised in the same way as competitors, but they're definitely worth asking about. As always, we recommend checking with your dealer about all available discounts to get the best possible price.

Get a free local quote on the Mazda3>>

Incentives listed here are based on a resident in Southern California. Lease offers are based on top-tier credit and exclude tax, license, title, registration, document fees and insurance. State-level incentives can vary, so please check with your CarsDirect Trusted Dealer to confirm all available offers in your region.

Visit our CarsDirect Pricing Insider page for pricing and deal analyses for over 300 models. Sign up for email alerts to have our analyses delivered straight to your inbox. Browse our Deals Articles for insider info on the latest new car incentives that can save you money.

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website