Mercedes S-Class Discounts Reach $10,000 Before Redesign

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

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, Senior Pricing Analyst - December 23, 2020

With a major redesign just around the corner, Mercedes-Benz is offering up to a $10,000 incentive to help sell its remaining 2020 S-Class models. However, while the discount could result in a significant year-end deal for luxury car buyers, dealer incentive bulletins reveal that there are some quirks worth knowing about first.

Although you may not see it advertised, dealers are being given up to $10,000 in "Retail Cash" to help lower prices. All S-Class sedans are eligible for the deal, including the performance-oriented AMG and posh Mercedes-Maybach styles. At the top of the range, the 621-hp S65 AMG sedan starts at over $236,000.

Based on our analysis, the incentive represents the brand's single largest discount. The downside is that it's a form of dealer cash that, unlike a rebate, is at a dealer's discretion as to whether to pass it along in the form of savings or keep it as profit. The offer could increase the gap in price with next year's redesign.

As we reported earlier this week, 2021 S-Class pricing will increase to $110,850. To put that into perspective, the most affordable S-Class at the moment is the S450 with a sticker price of $95,245. That's a difference of $15,605, a massive price increase barring the chance of a lower-priced model further down the road.

If you're willing to shop around, there could be significant savings to be had. However, the only way to uncover incentives like this could be to contact your local dealer because of strict manufacturer rules around advertising. Given the potential upside, we think it's likely that the extra effort could be well worth it.

Now is shaping up to be a stellar time to buy for those looking for deals. For example, Lexus is offering 0% APR for 60 months across its lineup. In the case of the 2020 Lexus LS, the brand is offering up to $8,000 in cash here on the West Coast, or as much as $11,000 off the limited-edition LS Inspiration Series.

Current Mercedes offers end on January 4, 2021.

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, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analysis of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured in publications such as Car and Driver, Motor Trend, Automobile Magazine and Autoblog.

Follow On: Twitter

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