RAM Offers Up to $750 in Big Finish Bonus Cash

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Automotive Contributor

Cristyn is a member of CarsDirect's Socal-based team of pricing and incentive experts helping uncover must-know insights for car shoppers. A native of Bakersfield, California, Cristyn has a degree in Liberal Arts from Santa Monica College, with over 10 years of experience in the areas of research and data analysis.


, Automotive Contributor - December 21, 2021

The end of 2021 is upon us and Stellantis has launched their "Big Finish 2021" campaign to clear out vehicles ahead of the New Year. While the discounts may seem small, our analysis finds that the deals on RAM's flagship pickup truck are probably the best we've seen in a while, because most of the higher-end trims that typically don't see incentives are now included. However, it's worth noting that the national stock of these pickup trucks is quite low.

According to a bulletin sent to dealers, on select model years and configurations, RAM is now offering $750 in Big Finish bonus cash on RAM 1500s and $500 in bonus cash on the RAM 1500 Classic. The offer is available to buyers and lessees financing through Chrysler Capital and can be combined with other RAM financing and lease deals through January 3rd.

2022 RAM 1500

Eligible Quad and Crew Cab configurations for the 2022 RAM 1500 see $750 in Big Finish bonus cash. All trims, excluding the TRX, qualify for the bonus cash. For reference, we typically see incentives for only the Big Horn Quad Cab configuration. So now might be the best time to purchase or lease a RAM 1500 with Limited trim.

The 2021 RAM 1500 Classic in Regular, Quad Cab, and Crew Cab configurations are all eligible for $500 in Big Finish bonus cash. Usually, we only see advertised deals for the Warlock trim, but the Big Finish bonus cash can be applied to the purchase or lease of any trim in the 2021 lineup.

The Big Finish 2021 bonus cash incentive is a national program and can be combined with regional RAM purchase or lease deals. For example in Southern California, RAM is currently offering well-qualified buyers 0% APR for 48 months plus $3,250 bonus cash on the 2022 RAM 1500 Big Horn 4x2 Crew Cab configuration. The bonus cash consists of the $750 national Big Finish bonus cash and $2,500 in California Big Finish bonus cash.

Returning FCA lessees in Southern California can lease the same Big Horn for $330/month for 39 months with $3,805 due at signing and a 10,000-mile annual driving allowance. That's an effective monthly cost of $428 and is even better than RAM's usual advertised lease deal on the Big Horn Quad Cab configuration.

At the time of this writing, the national stock of RAM pickups is very low, with around 750 2022 RAM 1500s (excluding TRX trim) available and less than 50 2021 RAM 1500 Classics available. If you can find an eligible model in stock, now may be the best time to buy or lease a RAM.

Check 2022 RAM 1500 Pricing Near You »

Check 2021 RAM 1550 Classic Pricing Near You »

, Automotive Contributor

Cristyn is a member of CarsDirect's Socal-based team of pricing and incentive experts helping uncover must-know insights for car shoppers. A native of Bakersfield, California, Cristyn has a degree in Liberal Arts from Santa Monica College, with over 10 years of experience in the areas of research and data analysis.


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