RAM Price-Matches Ford With Labor Day APR Deal

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Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

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, Senior Pricing Analyst - August 27, 2021

It's become a surprisingly good time to buy a truck following another rate cut ahead of the Labor Day holiday. According to a bulletin sent to RAM dealers, Chrysler has expanded zero-interest financing for 72 months to nearly every version of the RAM 1500 Crew Cab less than a week after Ford slashed rates on the F-150.

As of yesterday, almost all 2021 RAM 1500 Crew Cabs are eligible for 0% APR for 72 months in a national promo. Previously, the only styles that qualified were the Big Horn and Lone Star Editions. This has enabled a broader range of buyers to score a rock-bottom rate on a truck that had a 6-year rate of 2.9% earlier this month.

On a $60,000 truck, the lower interest rate equates to a price cut of just over $5,400 and brings the popular pickup neck-and-neck with the Ford F-150. A week ago, Ford cut its 6-year rate from 3.9% to 0%. If you were looking for a way to potentially lower your monthly payment, now could be a chance to get a killer deal.

An inventory shortage has resulted in higher car prices across much of the country. While availability isn't expected to markedly improve for some time, this week's change in manufacturer incentives could be an outstanding opportunity for shoppers who've been waiting for some sign of relief in the form of year-end sales.

Sadly, we're seeing no advantage whatsoever when it comes to leasing. As a result, the latest change favors those looking to buy. It's also worth noting that this is a standalone offer that can't be combined with other incentives. Unlike the F-150 deal, RAM's promo is limited to Crew Cabs and excludes the range-topping TRX.

Oddly, a closer look finds that the RAM 1500 now features a lower interest rate than the previous-generation RAM 1500 Classic. The Classic is currently listed at 3.9% APR, which theoretically means that you could buy a $56,000 RAM 1500 for less than the cost of a $50,000 RAM 1500 Classic on the same dealer's lot.

Will GM respond with better rates on the Silverado and Sierra? Be sure to stay tuned to our ongoing Labor Day truck sale coverage, as well as our continuous updates on the best Labor Day car and SUV deals. There may be the possibility that we could see further changes closer to the holiday on September 6.

RAM's featured offer ends on September 7.

Build & Price Your RAM 1500

, Senior Pricing Analyst

As CarsDirect’s resident pricing analyst, Alex offers must-know analyses of pricing & incentives to those looking to buy or lease a car. His consumer-oriented coverage of the latest trends and breaking news has been featured by The Wall Street Journal, Fox Business, Motor Trend, Automobile Magazine, and more.

Follow On: Twitter

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