5 Things Every Mazda Shopper Should Know

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - October 10, 2018

Mazda offers one of the more exciting lineups at the moment. Along with building cars and SUVs often considered to be some of the most fun-to-drive vehicles in their respective segments, the brand now offers a number of driver assistance features as standard equipment.

However, those looking to buy or lease a new Mazda may not be aware of some important nuances that can affect the price you pay and what you end up getting out of your next purchase. Here are 5 things every Mazda buyer should probably know before heading to the dealer.

1
Some Models Lease Terribly

Although vehicles like the CX-5 often feature some pretty good leases, not all Mazdas are particularly good to lease. For example, here in Los Angeles, the 2019 Mazda MX-5 Miata Sport is listed at $399 for 36 months with $1,999 due at signing, an effective cost of $455/month.

To put that in perspective, that's $1/month more than a Mercedes-Benz CLA250 Premium ($454), a car with an MSRP of $35,895. That makes the CLA over $7,900 more expensive on paper but $1 cheaper to lease. Here, you may find that buying makes more sense than leasing, especially if you're eligible for a good rate.

2
Discounts Can Vary By Trim

Don't assume every version of the same car or SUV is eligible for the same sort of deal. For example, this month the 2018 CX-5 Sport is eligible for as much as $1,575 in discounts when leasing. But it may not be obvious to most shoppers that the popular Touring and Grand Touring styles are not.

A similar situation can be found when buying. If you're purchasing a 2018 Mazda6, Sport and Touring trims feature about an extra $500 in Customer Cash discounts that you won't be able to get with the Grand Touring or Signature model.

3
Not Every Model Offers Apple CarPlay

Mazda was a relatively late adopter of Apple CarPlay and Android Auto, and newer models like the 2019 CX-9 now offer it as an "available feature". So what does that mean exactly? Here, it means it's standard equipment in the Touring and Grand Touring but not in the Sport.

Sadly, models like the CX-3 and CX-5 still don't come with Apple CarPlay or Android Auto, not even as an option. Although it's been said that Mazda may offer it as a dealer-installed upgrade, it's still not offered as a standard feature.

4
Not All Safety Systems Are The Same

Most of the latest Mazdas now offer automatic emergency braking as a standard feature. However, the brand offers two versions of what it calls Smart City Brake Support. One is Smart City Brake Support, while the other is called Smart City Brake Support.

The first functions at all speeds and is usually either available or standard on mid-level and upper trims. In contrast, Smart City Brake Support only functions at speeds of up to about 19 mph and is offered in a number of base trims.

For example, the 2018 Mazda CX-5 Sport comes with Smart City Brake Support. You can upgrade to Smart Brake Support, but it'll cost an extra $625 as part of the Sport i-ACTIVSENSE Package, which also gets you some other useful features like adaptive cruise control and automatic headlights.

At that point, you're looking at an MSRP of $25,770, or about $1,400 less than a Touring, which comes with Smart Brake Support at no extra charge. Here, some buyers may find it smarter to simply upgrade to a better-equipped trim.

5
Get A Bonus For Being Loyal

Current Mazda owners & lessees are generally eligible for a $500 loyalty discount good toward any new vehicle. This recently increased to $750, making it a nice bonus that can be combined with other incentives for buying or leasing.

However, most shoppers may not know that the discount can be transferred to members living in the same household. There's also no requirement to trade-in your existing vehicle, so be sure to ask for the discount if you think you're eligible.

Explore the current Mazda lineup »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Twitter | Google+ | Website