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Toyota Paying Mirai Owners $2,500 To Trade-In Their Cars

According to a new bulletin that Toyota sent to dealers, the Japanese automaker has introduced a new Mirai Loyalty Customer Cash deal that gives current Mirai owners and lessees $2,500 to trade-in their hydrogen-powered vehicle for a new Toyota. The new incentive is available from March 5 to April 1, 2024 and appears to be a regional deal that’s available in Los Angeles.

This is a peculiar loyalty discount because it requires current Toyota Mirai owners to trade their vehicles in. Shoppers must trade in or lease turn in their Mirai to take advantage of the $2,500 Mirai Loyalty Customer Cash deal. The $2,500 deal is available to shoppers who leased or financed a Mirai through TFS on or before September 30, 2019. The wording of the deal makes it seem like Toyota is targeting first-gen Mirai owners.

Toyota Mirai Hydrogen EV red color side profile

Toyota’s incentives and deals for the Mirai have been extremely aggressive recently. Last month, the 2023 Mirai was available with a $40,000 discount plus 0% financing, as well as $15,000 in free hydrogen. Toyota’s incentives for the 2023 Mirai worked, as the model is now sold out.

Shoppers can still score a great deal on a 2024 Toyota Mirai. The current model year is available with up to $30,000 and 0% financing, which makes it one of the best 0% financing deals currently available.

The current, second-gen Toyota Mirai was introduced in 2021 and represents a massive leap over the first-gen model. With the federal government backing all-electric vehicles and Shell Hydrogen closing passenger hydrogen filling stations in California, the longevity of hydrogen vehicles in the U.S. seems questionable. Currently, the Mirai is just one of the two hydrogen-powered cars on sale with the Hyundai Nexo.

Just like the Mirai, the Hyundai Nexo is also available with an enormous discount. Hyundai recently introduced a new $35,000 discount for its hydrogen-powered SUV. Shoppers could get a Nexo for roughly $27,000 thanks to the new discount.

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      Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. 

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