Ford remains one of the most well-known brands, makers of the bestselling F-150 pickup truck. However, Ford cars have become significantly harder to find compared to crossover SUVs. In fact, the Mustang will soon become the automaker's last remaining passenger car. Meanwhile, the Explorer remains a popular 3-row SUV for families, while Ford small SUVs like the Escape offer a good mix of features and versatility. Ford SUV prices start at under $20,000, although rebates and lease deals can make some models particularly good to buy. Expect to see outstanding incentives around major holidays.