Hyundai cars offer some of the best discounts from any brand, with starting prices of around $20,000 after rebates. Financing incentives tend to be particularly good, although the 3-row Palisade SUV remains one of the most popular models and offers practically no discounts. Small Hyundai SUVs like the Venue can be a surprisingly affordable alternative to cheap small cars. The newest Hyundais are arguably more upscale than ever before, especially when it comes to the redesigned Elantra & Sonata sedans plus the Tucson crossover. Expect to see an impressive amount of safety features and smartphone connectivity on most models.