As its made-up name suggests, the Koup is essentially the coupe version of Kia's popular compact sedan. Additional features and performance enhancements complement the coupe’s sporty appearance, making it an economical alternative to several mainstream sport coupes. An available turbocharged engine and premium options haven’t kept the Koup from being a slow seller.
Now in its second generation, the current model wasn't introduced until after the start of the 2016 model year. Kia promotes the Koup's European-inspired design and race-proven performance, citing championships in the Pirelli World Challenge Touring Car A class.