Toyota cars feature a reputation for reliability that you won’t find from most competitors. The RAV4 remains one of America’s most popular SUVs, while mainstays like the Corolla offer some of the best values when it comes to safety features. Toyota car prices start at around $20,000 with rebates, although Toyota hybrid prices have become more affordable. The 3-row Highlander SUV remains a top pick, although the Tacoma continues to be one of the fastest-selling trucks in the U.S. Expect Toyota incentives to not feature the same level of discounts and rebates versus brands like Chevy and Ford. Toyota is one of the few brands still offering 2 years of free routine maintenance.
