Toyota
Prius
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2023 toyota prius
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The monthly payment is based on the price of this vehicle assuming it is financed. If you choose to lease, you can also use the payment calculator to determine your lease terms. Default values for financing include: Term of months, APR of , and Sales Tax of . Default values for leasing include: Term of months, Money Factor of , Residual Value of , and Sales Tax of .

2023 Toyota Prius
Lease
$419 / month
Finance
$402 / month
Vehicle Price
A typical negotiated price before taxes & fees.
Incentives
Incentives that help lower the selling price of a vehicle.
Available Money Factor of 0.00245 for 36 month lease
Incentives
Incentives that help lower the selling price of a vehicle.
Down Payment
Trade-In Value
Money Factor
Represents the interest charged on a lease. May require top-tier credit to qualify for the best rates.
Interest Rate
Sales Tax
Reset
CarsDirect Target Price
$28,545
MPG
57 city / 56 hwy

Expert Rating

Not Available

Unlike other websites and magazines, our ratings are not based solely on a singular road test, but rather a more encompassing batch of criteria: quality, safety, comfort, performance, fuel economy, reliability history and value. When comparing vehicles using our Rating System, it's important to note that the rating earned by each vehicle correlates only to the models within its class. For example, a compact car cannot be compared to a SUV—They are different vehicles altogether.

You can interpret our ratings in the following way:

5-Star: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

4-Star: Very Good vehicle. Very good and close to being the best vehicle in its class.

3-Star: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

2-Star: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

1-Star: Poor vehicle. Simply does not deserve to be on the road.

Get Custom Price Quote
Est Monthly Loan

The monthly payment is based on the price of this vehicle assuming it is financed. If you choose to lease, you can also use the payment calculator to determine your lease terms. Default values for financing include: Term of months, APR of , and Sales Tax of . Default values for leasing include: Term of months, Money Factor of , Residual Value of , and Sales Tax of .

2023 Toyota Prius
Lease
$419 / month
Finance
$402 / month
Vehicle Price
A typical negotiated price before taxes & fees.
Incentives
Incentives that help lower the selling price of a vehicle.
Available Money Factor of 0.00245 for 36 month lease
Incentives
Incentives that help lower the selling price of a vehicle.
Down Payment
Trade-In Value
Money Factor
Represents the interest charged on a lease. May require top-tier credit to qualify for the best rates.
Interest Rate
Sales Tax
Reset

Toyota Prius Deals

Incentives for February

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  • 2023 Prius arriving soon
  • Lease: No promotional lease offers
  • Finance: No finance offers
  • Rebate: No cash rebates
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2023 Toyota Prius Overview

Neil Cumins
Automotive Editor - January 18, 2023

What's New

Toyota’s iconic Prius is reborn for 2023, as a sleekly futuristic new model with a transformed interior and infotainment system. There are fewer changes mechanically, with a single two-liter gas/electric hybrid powertrain on offer, though AWD is an option on all three trims. The Prime plug-in hybrid remains a separate model in the Toyota family.

Choosing Your Toyota Prius

There are three trims on the Prius range, all available with AWD as a $1,400 option. The range starts with LE, which in FWD configuration will set you back $28,545 including destination. The most expensive Prius is the AWD Limited, retailing at $36,960.

Engine Choices

The Prius’s powertrain is no firebrand, combining a two-liter four-cylinder gas engine with a lithium-ion battery and small electric motor to produce a total of 196 horsepower and 150 lb-ft of torque. This is fed to the road through a CVT transmission, with either the front or all four wheels being driven.

Fuel economy varies across the range, with FWD LE models returning an estimated 57 miles per gallon city, 56 mpg highway, and 57 combined. AWD Limited models, with their extra kit and drivetrain components, return 49/50/49 mpg respectively.

Engine TypeHorsepowerTorqueFuel Economy (City/Highway/Combined)
2.0 hybrid196 hp150 lb-ft

57/56/57 mpg (FWD LE)

49/50/49 mpg (AWD Limited)

Passenger and Cargo Capacity

Cargo capacity for the five-seater Prius stands at 23.8 cu ft behind the rear seats.

2023 Toyota Prius Interior

Safety Features

There’s little variation in safety equipment across the Prius range, with every model receiving eight airbags and a rear seat reminder system. The Toyota Safety Sense 3.0 suite of driver aids comes as standard too, combining dynamic radar cruise control with lane departure alerts and steering assistance, alongside auto high beams, road sign recognition, and pedestrian detection. Blind-spot monitoring and rear cross-traffic alerts are also standard, as are hill start control and a safe exit assist notification. Assisted parking is an option on Limited models, and so is a 360-degree panoramic camera setup.

Connectivity

Safety may be comparable across the range, but there are marked differences in Prius’s infotainment setup. LE and XLE models make do with a six-speaker stereo controlled through an eight-inch touchscreen, which does at least offer wireless smartphone mirroring and six USB-C ports. Limited models expand the screen to 12.3 inches, while the stereo is boosted to an eight-speaker JBL system with an integral amplifier.

2023 Toyota Prius Interior

2023 Toyota Prius LE – MSRP from $28,545

That rakish new bodyshell is augmented on LE models with heated power mirrors, bi-LED projector headlights with auto high beams, and 17-inch alloy wheels. Step inside, and single-zone climate cools a cabin that contains power windows, a seven-inch LCD information display, and six-way (manual) adjustment for the fabric front seats.

There are no packs on LE models.

2023 Toyota Prius XLE – MSRP from $31,990

Riding on larger 19-inch wheels, XLE models are the first to come with rain-sensing wipers and an auto-dimming rearview mirror. They offer wireless smartphone charging, remote keyless entry and push-button start, and eight-way power adjustment for a heated SofTex-clad driver’s seat.

A handful of options can be bundled together on XLE models, with the 12.3-inch Toyota Audio Multimedia screen and a fixed glass roof costing $1,735, or $2,010 with a digital key system that enables a smartphone to serve in lieu of a car key.

2023 Toyota Prius Limited – MSRP from $35,560

A fixed glass roof provides perhaps the most obvious differentiation between Limited models and more affordable Priuses. A power liftback joins the aforementioned digital key, while this is the only Prius fitted with memory for the driver’s seat or ventilation for both front occupants.

The $1,635 Limited Premium Package bundles in a 360-degree panoramic view monitor system with a digital rearview mirror and heated rear seats.

Compare Prius Trims Side-By-Side

CarsDirect Tip

Limited’s extra goodies are tempting, but for the money, XLE represents better value without depriving its owners of anything truly significant.

Find Your New Toyota Prius On CarsDirect

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