2023 Toyota Prius

Toyota’s iconic Prius is reborn for 2023, as a sleekly futuristic new model with a transformed interior and infotainment system. There are fewer changes mechanically, with a single two-liter gas/electric hybrid powertrain on offer, though AWD is an option on all three trims. The Prime plug-in hybrid remains a separate model in the Toyota family.

There are three trims on the Prius range, all available with AWD as a $1,400 option. The range starts with LE, which in FWD configuration will set you back $28,545 including destination. The most expensive Prius is the AWD Limited, retailing at $36,960.

The Prius’s powertrain is no firebrand, combining a two-liter four-cylinder gas engine with a lithium-ion battery and small electric motor to produce a total of 196 horsepower and 150 lb-ft of torque. This is fed to the road through a CVT transmission, with either the front or all four wheels being driven.

Fuel economy varies across the range, with FWD LE models returning an estimated 57 miles per gallon city, 56 mpg highway, and 57 combined. AWD Limited models, with their extra kit and drivetrain components, return 49/50/49 mpg respectively.

Cargo capacity for the five-seater Prius stands at 23.8 cu ft behind the rear seats.

There’s little variation in safety equipment across the Prius range, with every model receiving eight airbags and a rear seat reminder system. The Toyota Safety Sense 3.0 suite of driver aids comes as standard too, combining dynamic radar cruise control with lane departure alerts and steering assistance, alongside auto high beams, road sign recognition, and pedestrian detection. Blind-spot monitoring and rear cross-traffic alerts are also standard, as are hill start control and a safe exit assist notification. Assisted parking is an option on Limited models, and so is a 360-degree panoramic camera setup.

Safety may be comparable across the range, but there are marked differences in Prius’s infotainment setup. LE and XLE models make do with a six-speaker stereo controlled through an eight-inch touchscreen, which does at least offer wireless smartphone mirroring and six USB-C ports. Limited models expand the screen to 12.3 inches, while the stereo is boosted to an eight-speaker JBL system with an integral amplifier.

That rakish new bodyshell is augmented on LE models with heated power mirrors, bi-LED projector headlights with auto high beams, and 17-inch alloy wheels. Step inside, and single-zone climate cools a cabin that contains power windows, a seven-inch LCD information display, and six-way (manual) adjustment for the fabric front seats.

There are no packs on LE models.

Riding on larger 19-inch wheels, XLE models are the first to come with rain-sensing wipers and an auto-dimming rearview mirror. They offer wireless smartphone charging, remote keyless entry and push-button start, and eight-way power adjustment for a heated SofTex-clad driver’s seat.

A handful of options can be bundled together on XLE models, with the 12.3-inch Toyota Audio Multimedia screen and a fixed glass roof costing $1,735, or $2,010 with a digital key system that enables a smartphone to serve in lieu of a car key.

A fixed glass roof provides perhaps the most obvious differentiation between Limited models and more affordable Priuses. A power liftback joins the aforementioned digital key, while this is the only Prius fitted with memory for the driver’s seat or ventilation for both front occupants.

The $1,635 Limited Premium Package bundles in a 360-degree panoramic view monitor system with a digital rearview mirror and heated rear seats.

Compare Prius Trims Side-By-Side