Toyota’s iconic Prius is reborn for 2023, as a sleekly futuristic new model with a transformed interior and infotainment system. There are fewer changes mechanically, with a single two-liter gas/electric hybrid powertrain on offer, though AWD is an option on all three trims. The Prime plug-in hybrid remains a separate model in the Toyota family.
The monthly payment is based on the price of this vehicle assuming it is financed. If you choose to lease, you can also use the payment calculator to determine your lease terms. Default values for financing include: Term of months, APR of , and Sales Tax of . Default values for leasing include: Term of months, Money Factor of , Residual Value of , and Sales Tax of .
2023 Toyota Prius
Expert Rating
Unlike other websites and magazines, our ratings are not based solely on a singular road test, but rather a more encompassing batch of criteria: quality, safety, comfort, performance, fuel economy, reliability history and value. When comparing vehicles using our Rating System, it's important to note that the rating earned by each vehicle correlates only to the models within its class. For example, a compact car cannot be compared to a SUV—They are different vehicles altogether.
You can interpret our ratings in the following way:
5-Star: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.
4-Star: Very Good vehicle. Very good and close to being the best vehicle in its class.
3-Star: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.
2-Star: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.
1-Star: Poor vehicle. Simply does not deserve to be on the road.
The monthly payment is based on the price of this vehicle assuming it is financed. If you choose to lease, you can also use the payment calculator to determine your lease terms. Default values for financing include: Term of months, APR of , and Sales Tax of . Default values for leasing include: Term of months, Money Factor of , Residual Value of , and Sales Tax of .
Toyota Prius DealsIncentives for February
Build & Price with Options

- 2023 Prius arriving soon
- Lease: No promotional lease offers
- Finance: No finance offers
- Rebate: No cash rebates
2023 Toyota Prius Overview

What's New
Choosing Your Toyota Prius
There are three trims on the Prius range, all available with AWD as a $1,400 option. The range starts with LE, which in FWD configuration will set you back $28,545 including destination. The most expensive Prius is the AWD Limited, retailing at $36,960.
Engine Choices
The Prius’s powertrain is no firebrand, combining a two-liter four-cylinder gas engine with a lithium-ion battery and small electric motor to produce a total of 196 horsepower and 150 lb-ft of torque. This is fed to the road through a CVT transmission, with either the front or all four wheels being driven.
Fuel economy varies across the range, with FWD LE models returning an estimated 57 miles per gallon city, 56 mpg highway, and 57 combined. AWD Limited models, with their extra kit and drivetrain components, return 49/50/49 mpg respectively.
Engine Type | Horsepower | Torque | Fuel Economy (City/Highway/Combined) |
2.0 hybrid | 196 hp | 150 lb-ft | 57/56/57 mpg (FWD LE) 49/50/49 mpg (AWD Limited) |
Passenger and Cargo Capacity
Cargo capacity for the five-seater Prius stands at 23.8 cu ft behind the rear seats.
Safety Features
There’s little variation in safety equipment across the Prius range, with every model receiving eight airbags and a rear seat reminder system. The Toyota Safety Sense 3.0 suite of driver aids comes as standard too, combining dynamic radar cruise control with lane departure alerts and steering assistance, alongside auto high beams, road sign recognition, and pedestrian detection. Blind-spot monitoring and rear cross-traffic alerts are also standard, as are hill start control and a safe exit assist notification. Assisted parking is an option on Limited models, and so is a 360-degree panoramic camera setup.
Connectivity
Safety may be comparable across the range, but there are marked differences in Prius’s infotainment setup. LE and XLE models make do with a six-speaker stereo controlled through an eight-inch touchscreen, which does at least offer wireless smartphone mirroring and six USB-C ports. Limited models expand the screen to 12.3 inches, while the stereo is boosted to an eight-speaker JBL system with an integral amplifier.
2023 Toyota Prius LE – MSRP from $28,545
That rakish new bodyshell is augmented on LE models with heated power mirrors, bi-LED projector headlights with auto high beams, and 17-inch alloy wheels. Step inside, and single-zone climate cools a cabin that contains power windows, a seven-inch LCD information display, and six-way (manual) adjustment for the fabric front seats.
There are no packs on LE models.
2023 Toyota Prius XLE – MSRP from $31,990
Riding on larger 19-inch wheels, XLE models are the first to come with rain-sensing wipers and an auto-dimming rearview mirror. They offer wireless smartphone charging, remote keyless entry and push-button start, and eight-way power adjustment for a heated SofTex-clad driver’s seat.
A handful of options can be bundled together on XLE models, with the 12.3-inch Toyota Audio Multimedia screen and a fixed glass roof costing $1,735, or $2,010 with a digital key system that enables a smartphone to serve in lieu of a car key.
2023 Toyota Prius Limited – MSRP from $35,560
A fixed glass roof provides perhaps the most obvious differentiation between Limited models and more affordable Priuses. A power liftback joins the aforementioned digital key, while this is the only Prius fitted with memory for the driver’s seat or ventilation for both front occupants.
The $1,635 Limited Premium Package bundles in a 360-degree panoramic view monitor system with a digital rearview mirror and heated rear seats.
Compare Prius Trims Side-By-Side
Limited’s extra goodies are tempting, but for the money, XLE represents better value without depriving its owners of anything truly significant.
Used Toyota Prius Listings Near You
2011 Toyota Prius Two 5dr Hatchback
Price $ 10,838Mileage 118,548 miColor SilverStohlman Subaru of Sterling of Sterling (3 mi)
2017 Toyota Prius Two 5dr Hatchback
Price $ 20,500Mileage 83,589 miColor BlueFitzgerald Used Cars Germantown of Germantown (15 mi)
2017 Toyota Prius Two Eco
Price $ 20,787Mileage 68,880 miColor WhiteJim McKay Chevrolet of Fairfax (16 mi)
2012 Toyota Prius Three
Price $ 15,942Mileage 44,832 miColor SilverJim McKay Chevrolet of Fairfax (16 mi)
2013 Toyota Prius Three
Price $ 15,500Mileage 71,194 miColor SilverJoyce Koons Honda Buick GMC of Manassas (17 mi)
2018 Toyota Prius One
Price $ 21,991Mileage 57,307 miColor SilverHerson's Kia of Rockville (18 mi)
2016 Toyota Prius Four Touring
Price $ 24,380Mileage 12,044 miColor RedDARCARS Volvo Cars of Rockville (18 mi)
2013 Toyota Prius Three
Price $ 12,295Mileage 131,678 miColor BlueDARCARS Volvo Cars of Rockville (18 mi)
Find Your New Toyota Prius On CarsDirect
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