2024 Toyota Prius Prime

The new Prius Prime comes in three trim levels: SE, XSE, and XSE Premium. Pricing for the Prius Prime starts at $33,445 including destination and reaches $40,265 for the XSE Premium.

Every Prius Prime is powered by a 2.0-liter four-cylinder gas engine and electric motor. The combined output is 220 horsepower and 139 lb-ft of torque, enough to completely transform the Prime's performance potential. A continuous variable automatic transmission (CVT) sends power to the front wheels.

Plug-in technology allows the Prius Prime to travel on electricity alone up to 44 miles (SE) or 39 miles (XSE and XSE Premium). EPA efficiency estimates for the Prime aren't available yet, but the regular 2023 Prius is rated at 57 miles per gallon in combined driving — without the benefit of the Prime's electric-only capability.

Recharging the battery takes about 4 hours on a Level 2 home charger.

The Prius Prime is a compact hatchback with seating for five. There's 20.5 cubic feet of cargo space behind the rear seat and 26.7 cubic feet with it folded. That's a generous amount for a passenger car, but the Prime shouldn't be mistaken for a crossover substitute.

The Prius Prime comes standard with Toyota Safety Sense 3.0, which includes automatic emergency braking, lane-keeping assist, adaptive cruise control, road sign recognition, and automatic high beams. A new feature in the bundle called Proactive Driving Assist provides braking and steering assist heading into curves or when a vehicle or pedestrian is detected ahead.

Front and rear parking sensors with reverse automatic braking cost $35 (not a misprint) on the SE and are standard on the XSE and XSE Premium. Options exclusive to the XSE Premium are a $200 review camera mirror and the Advanced Technology Package, which adds surround-view cameras and an automated parking system for $1,085.

The infotainment system for the SE includes an 8-inch touchscreen, six speakers, six USB ports, satellite radio, and wireless phone Apple CarPlay and Android Auto. The XSE adds wireless phone charging and a 12.3-inch touchscreen is available for $735. The larger touchscreen is standard on the XSE Premium, along with an 8-speaker JBL sound system. Subscription-based navigation is available on all trims and free for a year on the XSE Premium.

The SE offers cloth seating, a heated steering wheel, automatic wipers, LED exterior lighting, push-button start, and driver door proximity key access. The SE rolls on 17-inch alloy wheels with covers. There are no factory options for this trim.

The XSE picks up a SofTex leatherette interior with heated front seats, an eight-power driver seat, an auto-dimming rearview mirror, and a universal home remote. Also standard are 19-inch wheels and proximity key access for all doors and the liftgate. A fixed glass roof costs $1,000, and phone-as-a-key technology is available for $275.

The XSE's options are standard on the XSE Premium, along with a power liftgate, driver memory, and ventilated front seats. Buyers can add heated rear seats ($350) and a solar glass roof that feeds the battery ($610).

Compare Prius Prime Trims Side-By-Side