What's New
The 2023 Toyota RAV4 gets more standard tech features, including an 8-inch touchscreen, a 7-inch instrument display, wireless phone integration, and over-the-air update capability. A 12.3-inch instrument display is newly available on the upper trims. The RAV4 Woodland Edition debuts, offering enhanced off-road capability combined with hybrid efficiency.
Choosing Your Toyota RAV4 Hybrid
The RAV4 Hybrid now comes in seven trim levels: LE, XLE, Woodland Edition, SE, XLE Premium, XSE, and Limited. Pricing starts at $31,560 including destination and reaches $39,865 for the Limited.
Engine Choices
The RAV4 Hybrid is powered by a 2.5-liter four-cylinder gas engine and a pair of electric motors. This combo puts out 219 horsepower and 163 lb-ft of torque. All-wheel drive and a continuously variable transmission (CVT) are standard on all trims.
According to EPA estimates, the RAV4 Hybrid achieves 41 miles per gallon highway, 38 mpg city, and 40 combined. The new Woodland Edition isn't quite so efficient, coming in at 38/35/37 (city/highway/combined).
Passenger and Cargo Capacity
The RAV4 Hybrid is a compact crossover with commendable room for five. Buyers get 37.6 cubic feet of cargo behind the rear seat and 69.8 cubic feet with it folded. Both figures are very healthy for this class.

Safety Features
The RAV4 Hybrid comes with a robust array of standard driver assistance features, including adaptive cruise control with lane-centering, lane-keeping assist, automatic high beams, road sign recognition, and automatic emergency braking. Blind-spot monitoring with rear cross-traffic alert is optional on the LE ($680) and standard on all subsequent trims.
Reverse automatic braking and front and rear parking sensors are available starting with the XLE Premium as part of a $3,125 multi-package bundle. These items are offered on the XSE in a $2,965 bundle that also includes surround-view cameras. The parking sensors and reverse automatic braking are standard on the Limited, and the surround-view cameras remain optional as part of a package deal costing $1,840.
Connectivity
The LE comes equipped with an 8-inch touchscreen, six speakers, three USB ports, satellite radio, cloud-based navigation, and wireless Apple CarPlay and Android Auto compatibility. The XLE, Woodland Edition, SE, and XLE Premium have the same system, but with five USB ports.
The XLE Premium can get a 10.5-inch touchscreen, an 11-speaker JBL sound system, and wireless phone charging in the $3,125 option bundle mentioned above. The larger touchscreen is standard on the XSE, and the JBL and wireless charging come in its $2,965 bundle. Only wireless charging remains optional on the Limited and it's available in the $1,840 bundle of extras.

2023 Toyota RAV4 Hybrid LE – MSRP From $31,560
The LE provides basics like LED headlights, roof rails, cloth upholstery, automatic dual-zone climate control, and 17-inch alloy wheels. A cargo cover is included with the optional blind-spot monitoring system.
2023 Toyota RAV4 Hybrid XLE – MSRP From $33,070
The XLE picks up an eight-way power driver seat, enhanced LED headlights with chrome bezels, upgraded interior lighting, and proximity keyless access. For $925, the Weather Package adds heated front seats, a heated leather-wrapped steering wheel, and automatic wipers with de-icers. Buyers can also select a Convenience Package ($1,265) with a sunroof and a power liftgate.
2023 Toyota RAV4 Hybrid Woodland Edition – MSRP From $34,360
The new Woodland Edition receives Toyota's TRD off-road suspension tuning and Falken all-terrain tires on 18-inch bronze wheels. The body wears beefier roof rails with cross bars, black badging, and mudguards. Interiors receive embossed seat inserts, an all-weather floor mat, and a 120V inverter in the cargo area. Other standard equipment is shared with the XLE, but its options packages aren't available on the Woodland Edition.
2023 Toyota RAV4 Hybrid SE – MSRP From $34,225
The SE adds sporty flavor to the XLE level of equipment. Enhancements include bi-LED headlights with LED accents, aerodynamic lower body moldings, active grille shutters, and 18-inch black wheels. The interior features blue stitching and blue ambient lighting. The Weather Package drops to $815 because the leather-wrapped steering is standard here, and the Convenience Package continues as an option.
2023 Toyota RAV4 XLE Premium – MSRP From $35,960
The XLE Premium builds on the XLE with SofTex leatherette upholstery, a leather-wrapped steering wheel, and 18-inch wheels. The contents of the Convenience Package are also standard. The Weather Package bumps to $1,075 because it includes driver seat memory. The Weather Package can be combined with the JBL system and 10.5-inch touchscreen at a cost of $2,485. These items are also available bundled with parking sensors, reverse automatic braking, and wireless charging for a grand total of $3,125.
2023 Toyota RAV4 XSE – MSRP From $37,220
The XSE adds to the SE trim in both style and equipment. The XSE gets a black roof, vertical LED accent lights, fender flares, and a lowered front bumper. Standard items include heated front seats, SofTex upholstery with fabric inserts, the 10.5-inch touchscreen, and the Convenience Package. A scaled-down Weather Package ($375) contains the heated steering wheel and automatic wipers with de-icers. Buyers can step up to a $2,965 bundle that also provides the JBL system, a hands-free tailgate, a 12.3-inch instrument screen, and all available safety and connectivity features.
2023 Toyota RAV4 Limited – MSRP From $39,865
The Limited gains chrome exterior trim, heated and ventilated front seats, an eight-way power passenger seat, and ambient interior lighting. The Limited's Weather Package ($815) includes heated rear seats, along with a heated steering wheel and automatic wipers. These items can be bundled with the remaining options for $1,840.
Compare RAV4 Hybrid Trims Side-By-Side
The 2023 Toyota RAV Hybrid trim levels are close in base MSRP because the major upgrades come through option packages. This is one vehicle where judicious option selection is more important than the trim level when it comes to getting what you want. Production of the Woodland Edition is limited to 6,500 units this year and it's already generating interest, so don't delay your shopping plans.