Major Tech Upgrade. Toyota has overhauled the 2023 RAV4 Prime’s infotainment system for the new model year. The electrified SUV wasn’t behind competitors in the segment on the tech front, but the 2023 model year sees it gain some far more advanced features that help it further stand out in the small segment.

The RAV4 Prime continues to come with an eight-inch touchscreen, but the system gains wireless Apple CarPlay and Android Auto. Bluetooth, a Wi-Fi hotspot, six audio speakers, and satellite radio will continue to be standard. The standard infotainment system also gets over-the-air updates to always have the latest software. Step up to the XSE trim and the electrified SUV gains a larger 10.2-inch touchscreen and a 12.3-inch digital instrument cluster. Other new tech features for 2023 include Toyota’s Cloud Navigation system, a Wi-Fi hotspot system for up to five devices, and dual Bluetooth connectivity.

The larger touchscreen, massive digital instrument cluster, and more advanced features see the 2023 RAV4 Prime come with far more impressive tech. While upgrading from the SE to the XSE was a tough sell before, the extra tech features make it an easy upgrade to recommend for tech lovers.

Impressive Electrified Performance. While the RAV4 Prime may look like an inconspicuous compact SUV, it’s a jack of all trades. It’s efficient, has a generous amount of all-electric range, and delivers performance that bests the four-cylinder GR Supra. What more could you want?

The RAV4 Prime comes with a 2.4-liter four-cylinder engine that’s paired with two electric motors. The SUV also comes with an 18.1-kWh battery pack. Combined output is rated at 302 horsepower, which doesn’t sound like a lot, but the RAV4 Prime’s electric motors kick in immediately for brisk acceleration off the line. The RAV4 Prime can get to 60 mph in roughly 5.5 seconds – an impressive figure for such an efficient SUV.

Speaking of efficiency, the RAV4 Prime can get up to 38 mpg on gasoline and 94 MPGe when running on electricity. When the battery is fully charged, the RAV4 Prime can travel up to 42 miles on a single charge. That’s one of the longest ranges of any plug-in SUV in the class.

While the RAV4 Prime is quick in a straight line, it’s not the most enjoyable SUV to drive in the class. It has dull handling that doesn’t live up to the peppiness of the electrified powertrain.

2022 Toyota RAV4 Prime Interior

Generous Safety Features. For 2023, the RAV4 Prime receives Toyota’s Safety Sense 2.5+ suite of safety features as standard equipment. The suite includes pedestrian detection, forward collision warning, automatic emergency braking, lane departure warning, lane keeping assist, automatic high-beam assist, traffic sign recognition, and adaptive cruise control. Other standard features include parking sensors, blind spot monitoring, and rear cross-traffic alert.

The 2022 RAV4 Prime earned a Top Safety Pick+ award from the IIHS and we expect the 2023 model to hold onto the award. The few optional features on the SUV include rear automatic emergency braking and a surround-view parking camera.

Roomy, Not Spacious. The RAV4 is on the smaller end of the spectrum in the compact class and the RAV4 Prime loses some interior space to accommodate for the plug-in hybrid powertrain. There’s still plenty of room on the inside for most people and their stuff, but other SUVs offer more interior space.

The RAV4 Prime has 39.5 inches of front and rear headroom and 41 inches of front legroom and 37.8 inches of rear legroom. These figures are down on the Hyundai Tucson PHEV which has 39.5 inches of rear legroom. The RAV4 Prime also loses when it comes to cargo capacity. The SUV has 33.5 cubic feet of cargo space behind the rear seats and a total of 63.2 cubic feet of total cargo space. The Tucson PHEV is much bigger, offering 31.9 cubic feet of cargo space behind the rear seats and a total of 71.8 cubic feet of cargo space.

Final Thoughts. Toyota has all of its bases covered with the RAV4 line. There’s the regular gas-only RAV4, the slightly electrified RAV4 Hybrid, and the extra versatile RAV4 Prime. While the RAV4 Prime brings the best performance, fuel economy, and versatility thanks to its impressive all-electric range, it’s the priciest by a wide margin. Still, for shoppers that need a single vehicle that can do it all, few are as impressive as the 2023 RAV4 Prime.

For comparison, the Hyundai Tucson PHEV is available with high-tech features, has an all-electric range of 33 miles, features a large cabin, and has a striking exterior design. While the Ford Escape PHEV has a dated interior that feels cheap, it can travel up to 37 miles on electricity, a roomy cabin, and strong brakes.

Check prices for the 2023 Toyota RAV4 Prime »