2021 toyota rav4-prime
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2021 Toyota RAV4 Prime
$391 / month
$550 / month
Based on 60% Residual Value : 12,000 Annual Miles
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A typical negotiated price before taxes & fees.
Incentives that help lower the selling price of a vehicle.
Available Money Factor of 0.00001 for 36 month lease
Incentives that help lower the selling price of a vehicle.
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2021 Toyota RAV4 Prime Prices and Deals

Justin Cupler
Automotive Editor - May 9, 2021
  • 2021 RAV4 Prime inventory tight
  • Lease: From $444/month (est.)
  • Financing: No APR deals
  • Rebates: Up to $10,000 in savings (CA only)

New plug-in with high dealer markups:

The 2021 RAV4 Prime is an all-new plug-in hybrid based on the popular RAV4. With an MSRP just under $40,000, it offers up to 39 miles of EV range, a combined 302 horsepower, and a sub-six-second 0-60 mph time.

The problem is production is extremely limited, and we're only seeing a handful of vehicles in most parts of the country, resulting in high dealer markups. Fortunately, the RAV4 Prime's large battery makes it eligible for a handful of federal and state incentives, bringing the net price down.

Current offers end June 1, 2021. Examples here are based on Southern California but may be similar in other parts of the country. We could see a few promotional offers for Memorial Day, so stay tuned.

Lease from $444/month:

There are no promotional lease offers on the 2021 RAV4 Prime, but you can get a retail lease. According to Toyota's payment estimator, a 36-month lease on the 2021 RAV4 Prime SE will run $444 per month with $3,094 due at signing (12,000 miles per year).

With an effective cost of $530, this isn't a good deal relative to its MSRP.

No financing incentives:

Toyota offers no APR deals on the 2021 RAV4 Prime yet.

Things could change, but we think the odds aren't in favor of shoppers. Your local dealer may be able to offer competitive rates, so be sure to check before making a decision on how to finance.

Tons of federal and state rebates:

The 2021 RAV4 Prime has no factory rebates yet. Given supply-related issues, we think it's highly unlikely that Toyota will introduce any cash incentives.

California buyers can get a $1,000 rebate from the Clean Vehicle Rebate (CVRP) and a $1,500 California Clean Fuel Reward for a total of $2,500 off. The CVRP is a rebate you get after buying the vehicle, but the CCFR is a point-of-sale rebate you get immediately.

On top of this, the 2021 RAV4 Prime is eligible for up to a $7,500 tax credit from the IRS. Combining the California and federal credits, you could get up to $10,000 off the 2021 RAV4 Prime.

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Advertised Lease Deals

2021 SE AWD (Estimated Payment)
$444Monthly Payment
Term Length (months): 36
Due at signing: $3,094
Mileage: 12k
MSRP: $39,425
Deal Valid in: Southern California
Expiration: 6/1/21

This ranks as an excellent deal based on our expert analysis of: vehicle price, length of lease term, amount due at signing, monthly payment, etc.

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CarsDirectPricing as of 5/12/21 in 20149
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Leases For Similar Cars

Based on 2021 Toyota RAV4 Prime SE 4dr All-wheel Drive - MSRP $39,425

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