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Toyota cars feature a reputation for reliability that you won’t find from most competitors. The RAV4 remains one of America’s most popular SUVs, while mainstays like the Corolla offer some of the best values when it comes to safety features. Toyota car prices start at around $20,000 with rebates, although Toyota hybrid prices have become more affordable. The 3-row Highlander SUV remains a top pick, although the Tacoma continues to be one of the fastest-selling trucks in the U.S. Expect Toyota incentives to not feature the same level of discounts and rebates versus brands like Chevy and Ford. Toyota is one of the few brands still offering 2 years of free routine maintenance.

Future Toyota Models

2025 Toyota Crown Signia front three-quarter view
2025 Toyota Crown Signia

Toyota has unveiled an all-new SUV with the 2025 Crown Signia....

2024 Toyota Tacoma front three-quarter view
2025 Toyota Tacoma

After arriving as a fully redesigned model for 2024, the Toyot...

2025 Toyota Camry
2026 Toyota Camry

For 2025, Toyota introduced a fully redesigned Camry. The full...

2025 Toyota 4Runner Hybrid

Toyota has officially introduced a fully redesigned 4Runner fo...

2025 Toyota 4Runner
2025 Toyota 4Runner

After 15 long years, the Toyota 4Runner is finally getting a f...

2024 Toyota RAV4 Hybrid
2025 Toyota RAV4 Hybrid

The current Toyota RAV4 Hybrid belongs to the fifth generation...

2024 Toyota Sequoia
2025 Toyota Sequoia

With Toyota introducing a fully redesigned Sequoia for the 202...

2024 Toyota Tundra Hybrid
2025 Toyota Tundra Hybrid

The current Toyota Tundra Hybrid was introduced in 2022 for th...

2024 Toyota Tundra
2025 Toyota Tundra

With the current third-gen Toyota Tundra being introduced in 2...

2024 Toyota RAV4 Prime
2025 Toyota RAV4 Prime

The upcoming 2025 Toyota RAV4 Prime is expected to arrive as a...

2024 Toyota Sienna
2025 Toyota Sienna

Reports indicate that the 2025 Toyota Sienna could receive a r...

2024 Toyota bZ4X
2025 Toyota bZ4X

The Toyota bZ4X arrived in 2023 as an all-new model and contin...

2024 Toyota RAV4
2025 Toyota RAV4

The 2025 Toyota RAV4 is expected to arrive as a carryover mode...

2024 Toyota Corolla Cross
2025 Toyota Corolla Cross

The 2025 Toyota Corolla Cross will likely be a carryover of th...

2024 Toyota Prius Prime
2025 Toyota Prius Prime

The 2025 Toyota Prius Prime will continue as the plug-in membe...

2024 Toyota Prius
2025 Toyota Prius

The 2025 Toyota Prius will likely arrive as a carryover of the...

2024 Toyota Land Cruiser
2025 Toyota Land Cruiser

Toyota revived the legendary Land Cruiser nameplate as a fully...

2024 Toyota bZ Sedan
2024 Toyota bZ Sedan

The Toyota bZ sedan concept previews one of the automaker's ne...

Toyota bZ Large SUV Concept
2024 Toyota bZ Large SUV

At the end of 2021, Toyota unveiled its concept-model lineup o...

Toyota Sports EV Concept
2024 Toyota Sports EV

Late in 2022, Toyota unveiled a lineup of upcoming battery-ele...

Toyota Tacoma EV teaser front three-quarter view
2024 Toyota Tacoma EV

Toyota recently unveiled concept vehicles representing its nex...

2025 Toyota Camry teaser front view
2025 Toyota Camry Hybrid

The Toyota Camry Hybrid is the electrified variant of the bran...

2024 Toyota Land Cruiser front three-quarter view
2024 Toyota Land Hopper

Although it was a standout seller early in its production run,...

2023 Toyota Sienna
2027 Toyota Sienna

The 2027 Toyota Sienna minivan is headed for a facelift accord...

2023 Toyota Corolla Hybrid
2025 Toyota Corolla Hybrid

The Toyota Corolla Hybrid is rumored to be fully redesigned fo...

2024 Toyota RAV4 Prime
2027 Toyota RAV4 Prime

According to Automotive News, the 2027 Toyota RAV4 Prime plug-...

2024 Toyota Highlander
2025 Toyota Highlander

The 2025 Toyota Highlander is getting a facelift. Since the mo...

2023 Toyota RAV4 Hybrid
2027 Toyota RAV4 Hybrid

The 2027 Toyota RAV4 Hybrid is expected to get a complete rede...

2023 Toyota RAV4
2027 Toyota RAV4

With the last refresh coming in 2023, we expect the Toyota RAV...

2023 Toyota bZ4X
2025 Toyota bZ5X

Toyota will once again be collaborating with Subaru on an all-...

2024 Toyota Grand Highlander Hybrid
2025 Toyota Grand Highlander Hybrid

With the all-new Toyota Grand Highlander, Toyota created a lar...

2024 Toyota Grand Highlander
2025 Toyota Grand Highlander

Toyota expanded its lineup of SUVs with the addition of the al...

2024 Toyota Tacoma Hybrid
2025 Toyota Tacoma Hybrid

Toyota introduced the Tacoma Hybrid as an all-new pickup truck...

Toyota bZ Compact SUV Concept
2024 Toyota bZ3X

Toyota unveiled the “bZ Compact SUV Concept” at th...

2022 Toyta 86
2025 Toyota 86

The turbocharged Toyota 86 that some enthusiasts have been cal...